ITC E-Choupal: Empowering Rural India #RESEARCH in the field of agriculture. e-Choupal is an initiative of Indian Tobacco Corporation (ITC) Limited (a . Indian market has inadequate physical, social and institutional infrastructure that is. ITC E-choupal: Corporate Social Responsibility in Rural India. Front Cover. Ali F. Farhoomand. Asia Case Research Centre, University of Hong Kong, ITC’s ABD, one of India’s largest agricultural exporters, has conceived e-Choupal as a ITC CSR Booklet · ITC Corporate Presentation · ITC Publications – on your email Click here to watch the video on ITC’s unique e-Choupal initiatives . The Ashoka – Changemakers ‘Health For All’ Award for the Rural Health.

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Power back-up through batteries charged by Solar panels, upgrading BSNL exchanges with RNS kits, installation of VSAT equipment, Mobile Choupals, local caching of static content on website to stream in the dynamic content more efficiently, 24×7 helpdesk etc.

ITC E-choupal: Corporate Social Responsibility in Rural India – Ali F. Farhoomand – Google Books

Product details Share this page: Global award for ITC’s e-choupal Business-standard. All fields Reference no. Such a market-led business model can enhance the competitiveness of Indian agriculture and trigger a virtuous cycle of higher productivity, higher inn, enlarged capacity for farmer risk management, larger investments and higher quality and productivity.

You can change your cookie settings at any time but parts of our site will not function correctly without them. The Golden Peacock Innovation Award As a direct marketing channel, virtually linked to the ‘mandi’ system for price discovery, ‘e-Choupal’ eliminates wasteful intermediation and multiple handling.

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Expand all Collapse all. This award recognises companies who have made significant efforts to create sustainable livelihood opportunities and enduring wealth in developing countries. The services are customised to responnsibility local conditions, ensure timely availability of farm inputs including credit, and provide a cluster of farmer schools for capturing indigenous knowledge. How innovation really works Business Today.


This will create another virtuous cycle propelling the economy into a higher growth trajectory.

Please visit our sites: The Company received this award for its e-Choupal and social responzibility farm forestry initiatives that are impactfully transforming lives and landscapes in rural India.

The first of its kind in India, based on parameters of number of lives impacted, degree of impact on organization and environment, uniqueness, leverage of resources and whether it was scalable and sustainable, e-Choupal was declared as one of ‘India’s Best Innovations’.

The aggregation of the demand for farm inputs from individual farmers gives them access to high quality inputs from established and reputed manufacturers at fair prices. The eChoupal experiment has the potential to transform the farm sector The Times of India. Backed by intensive research and knowledge, this initiative provides Agri-extension services which are qualitatively superior and involves pro-active handholding of farmers to ensure productivity gains.

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This enthusiastic response from farmers has encouraged ITC to plan for the extension of the ‘e-Choupal’ initiative to altogether 15 states across India over the next few years. Go to advanced search. Call of the Countryside India Today. They see the ‘e-Choupal’ as the new age inda for all practical purposes.

Grain revolution The Hindu Business Line.

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Several alternative and e-choupak solutions – some of them expensive – are being deployed to overcome these challenges e. Jump to Sub Navigation. Lintas Media arm, e-choupal join to launch Bharat Barometer blonnet. ITC to set up a shopping complex at Ujjain Business-standard. The Award provides impetus to sustainable development and encourages ongoing social responsibility processes within the corporate sector.

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This initiative, which has covered over 64, hectares, has a multiplier impact and reaches out to around 70, farmers. The e-Choupal model has been specifically designed to tackle the challenges posed by the unique features of Indian agriculture, characterised by fragmented farms, weak infrastructure and the involvement of numerous intermediaries, among others.

On the anvil are plans to channelise other services related to micro-credit, health and education through the same ‘e-Choupal’ infrastructure. ITC plans personalised rurap management services via e-Choupal 3. Fuelling latent rural demand The Economic Times. Launched in June’e-Choupal’, has already become the largest initiative among all Internet-based interventions in rural India.

Rewarding resourcefulness, lifting lives The Hindu Business Line. Expand all Collapse all The Big Picture ITC’s Agri Business Division, one of India’s largest exporters of agricultural commodities, has conceived e-Choupal as a more efficient supply chain aimed at delivering value to its customers around the world on a sustainable basis. Tax ID No The problems encountered while setting up and managing these ‘e-Choupals’ are primarily of infrastructural inadequacies, including power supply, telecom connectivity and cprporate, apart from the challenge of imparting skills to the first time internet users in remote and inaccessible areas of rural India.

My account New to The Case Centre? From toothpaste to tractors, this rural mall has it all Outlook. Appreciating the imperative of intermediaries in the Urral context, ‘e-Choupal’ leverages Information Technology to virtually cluster all the value chain participants, delivering the same benefits ee-choupal vertical integration does in mature agricultural economies like the USA.